An executive team that continues to do things because that is the way it has always been done is bound to lose traction in the long run.
An open mindset that embraces change enables people to focus on the best business outcomes The ability to be agnostic to how people look and how they do things differently gives diverse teams opportunities to go where previous teams have not gone before.
Fear of taking chances, hostility to change are emblematic of deep-seated problems that will reveal themselves when the going gets tough.
A company that embraces diversity in all areas including how marketing processes are conducted will experience greater results in spite of the bumps in the road.
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